Cluster Tobacco Control Initiative (CTCI)

Objective 1 Training focus: To adapt an internationally recognised tobacco control training program to train, within 3 years, 3,000 CHWs, AHSA workers, volunteers or teachers on raising awareness and assisting people to overcoming tobacco dependence.


1) The master trainer, RaajKumari and PHFI ALA, will adapt an internationally recognised tobacco control educator training program to the context of Uttarakhand

2) They will train 40 master trainers in the first 2 years of the program

3) The 40 master trainers will be responsible for training 3000 teachers, volunteers, ASHA workers, and CHWs in their area over the 3 years of the program.

4) This will be followed up by further training for those who are particularly motivated (all cluster programs)

5) M and E to determine if we have decreased the rate of tobacco usage in Uttarakhand

Objective 2 School focus
: Reduce the uptake of smoking by delivering a school education program, developed by the cluster, to 1000 schools by July 2012.


1) Surender and the PHFI ALA, will develop a ½ day school training module on tobacco control utilising program materials from Aust.

2) Train in 1000 private, public schools from 6th - 12th standard

3) Develop appropriate IEC materials for the school program

a. DVD

b. Role plays

c. School lesson plan

d. Puppet shows

e. Competitions

4) Develop and disseminate materials to target parents of school children

5) Monitor and evaluate the program to determine if the knowledge, attitudes and practises have changed

Objective 3 Village focus
: To increase awareness, prevent initiation and encourage cessation by undertaking awareness activities in 2000 villages; including a implementing a quit incentivisation program to engage 5000 quitting champions over a year period and showing the anti tobacco DVD in 2000 villages.


1) A master trainer, Lawrence, will be sent to Australia to develop a quit incentivisation course

2) Attend PRI meetings to raise awareness, gain support and engage the CHVs, ASHA workers, Angwadi workers and other interested groups in each village

3) Contextualise IEC material from other settings such as Australia (posters, brochures etc) and display in 2000 villages

4) 10,000 current tobacco smokers from 2000 villages are recruited into a quit-to-win program through offering in-kind incentives to quit tobacco usage for at least 6 months

5) These quit to win programs will be promoted through Mela’s to promote tobacco control and cessation in each target village

6) Establish Quit Brigades of children to animate about quitting

7) Monitor and evaluate the program to determine if the champions have successful overcome their tobacco addiction and to determine if the knowledge, attitudes and practises have increased in the village